7-11 and Yoodo

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36 comments

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    FOONG WENG KHONG

    Digital platform does not really matter, but end result does. Bruce Lee once said, you put water in a cup and it becomes a cup shape, you put it in a bottle then it becomes a bottle shape -- be water, my friend!

    In such case referral programe may be does not work since the user is "actively" in touch with Yoodo rather than being referred by anyone. But if you hardcore enough, you can camp at 7-11 to share your referral code then you will be damn rich. But then again, you will be like a yoodo staff who assist those newbie to activate their sim, you deserve the referral RM20 credit for the hard work.  LOL

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    theJeff Yoodo Staff

    FOONG WENG KHONG good suggestion, we've tried a collaboration with Grab, which was very successful. 7-11, starbucks, McD Delivery etc all sound pretty simple and straight forward, but the actual contract, execution, cost are way more complicated, thus why we haven't done much and focus where we get the most bang for our buck at the moment, which is digital space.

    This year we're looking to do more collaboration, especially with influencers etc, that's also why I'm doing more smaller meet-ups this year all around. Strategy wise, we can only do so much with the budgets that we have,

    Personally I've love to have Yoodo ad on TV, image if everyone know they can try a Telco contract-free and get RM 20 to start their journey.. our orders will be off the roof! :D

    Lastly, Bruce Lee rocks! haha

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    FOONG WENG KHONG

    theJeff  Yes, user might not know what they need, until you tell them Yoodo is there as one of their options. 

    I went to TGV cinema the other day after getting the free movie ticket from the JB meet up. I surprised to see Yoodo ads appear on the screen and I think it is really a good move because all ppl have nothing to do but stare at the screen. But i think the ads itself has somehow lost its focus on Yoodo customize-able feature, you may feedback to the related team on this. =D

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    theJeff Yoodo Staff

    thanks for the feedback, there are few different ads actually and no RM 20 is not a selling point haha although it's nice to have, it's the customization, the fact we're contract free so customers choose what they want, when they want it are some of the main unique selling points for Yoodo :D

     

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    WONG YUEN SERN

    Jafrul, as long as referral rewards continue kan?
    Since activation bonus will be reduced in the future, we can promote our referral even more. 😁

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    FOONG WENG KHONG

    Actually no need to train 7-11 staff. Because the activation steps of Yoodo are pretty self explantory, if you follow the steps in the app, then it is done. The staff focus on giving away free sim and free drink will do. 

    For those who activated yoodo sim via 7-11, should be grab properly to ensure they turn into loyal user rather than an one-time user due to the free drink. 

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    EARIE BIN MADIUS

    I see that Yoodo Community is growing fast even without physical store. I guess social media contribute much to this growth. And it's true that it's very easy to subscribe to Yoodo if one is tech savvy. I guess most Yoodo users are the millennials.

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    FOONG WENG KHONG

    @wong MJ I dont realize 7-11 is under same boss of u mobile. But that will depend how you negotiate with them. Anyway, 7-11 is just a model to look into, other mart is feasible as well.

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    FOONG WENG KHONG

    @Jafrul you are correct to say that free stuff will easily abused by people. The detail of implementation can be further studied if thing really get real, like set a cap to registration per user at certain period, anyway, one person can only register 5 sim under his own name.

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    FOONG WENG KHONG

    @earnie, the key strategy here is “you get free stuff by register something”, which always catch ppl eyeballs. I was introduced here in yoodo via Boost app last time which advertise free rm50 credit (rm20 in yoodo and rm30 in Boost), then I realised yoodo is what I need. tech savvy ppl will take care of themselves, and we tackle the rest, the more the merrier right?

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    FOONG WENG KHONG

    LOH-JIK-NEN previously already have the same suggestion to make these kind of convenience store as self pick up location. I think is feasible. 

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    JAFRUL FIRDAUS BIN JINAN TAIB

    Agree with theJeff. In term of marketing, its wise not to feed potential customers with monetary rewards or that will be their only motivations besides all the other rewarding features and benefits.
    Let the bonus remains a bonus.
    That little secret that makes Yoodo a Yoodo.

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    HATIFI AZIM BIN HAMZAH

    Untuk 7-11 tu, kena latih kakitangan supaya mereka berikan SIM Yoodo sekiranya beli barang, bukannya latih mereka untuk aktifkan SIM.

     

    Sebab pernah ja, syarikat X buat promosi, beli barang A, dapat barang B. Kita pun pergilah ke kedai X, beli barang A. Bila ditanya tentang barang B yang percuma, kakitangan dengan selambanya kata tak tahu. Sedih.. 😭😭😭

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    LOH JIK NEN

    Haha. nice try @FOONG WENG KHONG

    But i wondering is it inline with Yoodo's operation principle? (digital commerce platform).

    Another interesting point is, referral program might not works by such? or Yoodo just leave some referral code there randomly picked by customer? haha

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    WONG YUEN SERN

    Great idea! 7-11 has more than 2,200 stores all over Malaysia so the reach is really wide.

    Will be able to solve sim delivery problem and the cashiers can also be trained to assist in activating the sim.

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    HATIFI AZIM BIN HAMZAH

    Kalau nak, kena latih betul-betul pekerja 7-11. Hari tu, tapp ada kerjasama dengan Cornetto, ramai pekerja 7-11 tak tahu.

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    LOH JIK NEN

    Holycow, I like the quote u shared FOONG WENG KHONG

    And got point too, if you wanna earn the referral bonus, just make a camp there. hahaha

    well, I guess Yoodo could probably consider this where we all know, it will resolve the delivery issues (Am faced it too).

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    LOH JIK NEN

    Yea. I also think that training is not required. A simple display board writing "please visit yoodo community website for enquiry such as activation" may do the tricks.

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    MOHD YAZID BIN MOHD IDRUS

    Tapp by Digi in collaborate with 7-11, each purchase of Cornetto will have free simpack. Like Yoodo, they are also a 'digital' set up by DiGi. That was Nov, in Dec every purchases of Cornetto entitled to get free credit that can be used to reload into Yoodo.

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    Permanently deleted user

    I want Free Slurpee...

    But don't you know that 7-11 and Umobile is undered same bos?
    So, totally 0 chances for this to happen...
    But can try out Happy Mart or Family Mart.

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    JAFRUL FIRDAUS BIN JINAN TAIB

    Its a good idea.
    But what's in it for 7-11? What do they get in return? They get % selling topups.
    If Yoodo wants to utilise 7-Eleven, they need to give money to them. Probably replacing referral bonus with similar monetary value.

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    DENJAYNAVEER ASLAM BIN TANJUI

    Maybe can try other marketing strategy..their use 7E...Yoodo can callobrate with gas stations..Petronas, Shell, Petron ? kan..

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    JAFRUL FIRDAUS BIN JINAN TAIB

    And another thing which is of importance, rarely people appreciate free things. Especially sim cards.
    If they just walk in to any convenience stores, grab a free sim (maybe 5 since it's there for grab), they might or might not activate that card.
    As what Yoodo has been doing, if you really want to use Yoodo line because of the benefits it offers, you go the extra mile registering your name, phone number and address to have that sim card delivered to your doorstep.
    Or as some of us has been doing, offer our assistance to help activate as long as we get the benefit as a referral.

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    LOH JIK NEN

    Its interesting to know that 7-11 and u-mobile under the same boss.

    I do agree that peoples' mindset on free stuffs - "since free, why not I just grab a few" even they are not using them. 

    But since we touched on the convenient stores, some how I'm thinking that Yoodo could probably collaborate with them in another way - allowing self-pickup at nearest convenient stores after requesting a sim pack. Just that the portion of rewards might need to restudy.

     

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    MOHD YAZID BIN MOHD IDRUS

    Yup 7-11 belongs to berjaya corp, the same owner of u-mobile.

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    LOH JIK NEN

    I don't recall such ads when I was in the cinema 

    But yea, If ads is there, focus point on custom-able would be good. Can often see that, youngster need mostly data while eldest need mostly calls.

    Emphasizing on free RM20 for startup also great, so far I haven't see a FREE SIM with RM20 credit in any prepaid.

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    FOONG WENG KHONG

    LOH-JIK-NEN  That ads was quite mou lei tau and not organized, this moment they mention customization, next moment talk other irrelevant thing, and never touch on the free credit RM20. A bit sayang

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  • Avatar
    LOH JIK NEN

    FOONG WENG KHONG oooh,

    Nevermind, now this has been brought up to Jeff & Yoodo, at least some improvement can be done in next advertising.

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    WANDY BIN YUSRAN

    Lbih baik sedia Ada begini...sng dpt referral ....

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    JAFRUL FIRDAUS BIN JINAN TAIB

    Kannn @Wong. As long as it remains as it is. Still the benefit of the voice, data and sms plans outweigh the benefit of having the activation bonus.

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