Top 10 brands that have won Malaysians' hearts
Shopee Malaysia is the best brand in Malaysia for 2022, according to a YouGov study conducted between 28 September 2021 to 27 September 2022. The eCommerce firm had a score of 63.4. Coming in as the second-best brand for 2022 is Milo with a score of 54.9. Rounding off the top five are WhatsApp (52.1), YouTube (50.6), and Google (50.0).
Shopee has experienced its fair share of headwinds this year, having laid off employees as a result of economic challenges. The first job cuts at Shopee came in June when the company axed part of its teams in Mexico, Chile, and Argentina, and cut some roles from ShopeeFood and ShopeePay. It also pulled out from the Spain market and cut jobs in Indonesia, Thailand, and Vietnam.
A few months later, news broke that the eCommerce firm rescinded job offers due to adjustments to hiring plans on some tech teams. Shopee's spokesperson told A+M previously that most of the people impacted were based in Singapore and China, and the vast majority of cases do not involve prospective employees relocating. In the months after, the eCommerce firm also cut employees in countries including Singapore and Indonesia. Just last week, Shopee was reportedly laying off more staff from its Singapore office again.
https://www.marketing-interactive.com/top-10-brands-malaysia-yougov-2022
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